If You Have a Story, We Know How to Tell It

Established in 2006, The Fiske Group is an award-winning national public relations firm specializing in results-driven campaigns for a variety of industries including luxury hotels, resorts and spas, fashion, art and general travel and lifestyle brands. As the traditional and digital media landscape shifts and bends, The Fiske Group brings fresh insights to landing media coverage that not only elevates a company’s reputation, but also impacts the bottom line.

It's All About Relationships

The Fiske Group assures senior-level attention by keeping our client list manageable and exclusive. Quality over quantity is our mantra. With solid relationships in the media marketplace, The Fiske Group ensures a national reach, delivering big agency results with highly personalized programs, which support the client’s existing brand objectives.


Who We Are
Darlene Fiske

Darlene Fiske is a dynamic, results-orientated marketing and communications professional with 20+ years of experience in marketing, branding, media relations and publicity and has helped propel her clients to the top of prestigious magazine awards lists. Mohonk Mountain House has been named as the #1 Resort Spa in the US by the readers of Condé Nast Traveler, the #6 Spa in the World and #2 in the US by Travel + Leisure magazine and Lake Austin Spa Resort is the ONLY destination spa in the world featured in the coveted Condé Nast Traveler Platinum Circle, which honors properties that have achieved five consecutive years of placement on their annual Gold List.

Prior to starting her own business, Fiske worked as the Director of Sales & Marketing for Lake Austin Spa Resort where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States.

Fiske has presented at national conferences including SXSWV2V, a conference for startups and entrepreneurs; the International Spa Association Conference and at the University of Texas in Austin.

Ms. Fiske is a graduate of the University of Texas in Austin, where she earned a Bachelor of Journalism in public relations. In her free time, she writes about her travels for FathomAway.com.



What Others Say

A few kind words from a few of our friends. We happen to think they are pretty terrific too.

As a journalist for TIME magazine, I’ve worked with Darlene several times. She’s one of the few publicists who not only totally gets what you’re after, but actually has good ideas of her own. That’s because she takes the time to read the articles written by the person she’s working with, and knows their publication. And she’s smart. And cool.

Joel Stein, TIME Magazine


Darlene Fiske not only knows how to fulfill her clients' needs, she knows what editors are looking for and what works best in their publications to get the most coverage and deliver the right stories for everyone involved.

Deborah Frank, Executive Managing Editor, DEPARTURES


She’s well-connected and on top of things. She responds quickly to a journalist’s requests – no matter what format they come in! She is a pleasure to work with.

Melissa Aguilar, Senior Editor, Features, Houston Chronicle


Mohonk Mountain House has worked with The Fiske Group for more than 10 years. Darlene is the type of person to keep her contacts quiet, not bragging about who she knows, but her rolodex is A-list and then some. She is Austin based but her network of top tier influencers is national in scope. She has guided the social media efforts for Mohonk Mountain House with the skill of a masterful storyteller and with insights that have helped propel our brand into the age of digital and social communications. To top it off, our Spa has been rated the #1 Spa in North America in Conde Nast Traveler's Readers' Choice Awards, and the property has achieved numerous awards under her direction. She delivers big agency results with highly customized and results-driven programs. Hiring The Fiske Group was one of the best decisions I made as the Director of Marketing at Mohonk Mountain House. Along with her energy, focus, and talent, Darlene is a pleasure to work with - we are some of her biggest fans!

Nina Smiley, Mohonk Mountain House, New Paltz, New York


As a widely published freelance and travel writer, I depend every day on the assistance of pubic relations experts like Darlene. In any given day, I have conversations with up to two hundred pr people--not to mention receive beau coup press releases and announcements. My personal list of PR associates tops 500. Without a doubt, Darlene is in the top tier. She is creative, smart, and efficient. Always friendly and upbeat, she is a social wunderkind and a strategy genius. If I were hiring PR, she would be my woman.

Becca Hensley, Freelance Travel and Lifestyle Writer


Darlene is THE PR consultant who delivers, which is probably one of the biggest complaints people have with PR reps - how do you measure their effectiveness. You'll never have that question with Darlene. With her sweet Southern persistence, Darlene not only has all the major media connects, she has good relationships with them. They respond to her and love her (as do I)! If you are lucky enough to have Darlene accept you as a client (that will be your biggest challenge), you need only sit back and watch your brand explode.

Kassie Rempel, Owner/Founder: Lillybee.com & KassiesCloset.com