If You Have a Story, We Know How to Tell It

Established in 2006, The Fiske Group is an award-winning international public relations firm specializing in results-driven campaigns for the luxury hospitality and wellness space.

Offering strategic PR, market positioning, and high-touch brand storytelling tailored to American audiences.This isn’t just a business—it’s a reflection of what we believe in. We’re here to create work that matters, led by a shared commitment to quality and care.

Established, trusted, white-glove:

  • Strategic US market entry

  • Relationship-forward

  • Insight-led

  • Legacy expertise, senior leadership

It's All About Relationships

The Fiske Group assures senior-level attention by keeping our client list manageable and exclusive. Quality over quantity is our mantra. 

Who We Are

A self-proclaimed spa junkie, this dynamic, results-orientated marketing and communications professional with 25+ years of experience in marketing, branding, media relations and publicity has helped propel her clients to the forefront of the wellness space. Long-time client, Lake Austin Spa Resort has been consistently ranked a top ten destination spa for the past ten years in both Condé Nast Traveler and Travel + Leisure magazines and additional resorts, product lines and devices have enjoyed similar exposure in national awards. Before starting her award-winning, boutique public relations firm, she worked on-site as the Director of Sales & Marketing for Lake Austin Spa Resort in Austin, Texas for ten years, where she was responsible for sales and marketing efforts targeting the top 1% of affluent consumers in the United States.

She has served on the marketing task force for the International Spa Association, as well as the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences such as SXSW, IECSC, The Resort Hotel Association (RHA), SPATEC, and ISPA and has written for a variety of publications including FathomAway, Organic Spa, PULSE, Spa Opportunities and Forbes.

Respected by the country’s top media professionals, Fiske’s clients have enjoyed enormous exposure in every media outlet imaginable, and she has been referred to as the “Unicorn PR Gal” by the press. She graduated from The University of Texas in Austin, where she earned a Bachelor of Journalism in public relations.

Darlene Fiske

Lindsay Herr is an embedded fractional director at The Fiske Group, where she leads PR strategy, creative campaign development, and media relations across six cornerstone accounts in the wellness, travel, and beauty space. With over a decade of experience, she brings a modern approach to public relations—blending sharp strategy with meaningful connection and bold, story-driven campaigns.

Known for her intuitive thinking, editorial instincts, and big-picture clarity, Lindsay has led award-winning launches, high-impact press trips, and brand partnerships that bring purpose-driven brands into lasting visibility. As the founder of Inside/Outside Studio, she also draws on a multifaceted background that includes digital marketing, wellness leadership, and program development at the intersection of personal and planetary well-being.

Based in the Hudson Valley, Lindsay's approach is rooted in the way she lives—thoughtfully, creatively, and in tune with the rhythms of nature and self. She believes in walking the walk, not just pitching the story.She has served on the marketing task force for the International Spa Association, as well as the Women in Leadership committee for the Global Wellness Institute, has spoken at industry conferences such as SXSW, IECSC, The Resort Hotel Association (RHA), SPATEC, and ISPA and has written for a variety of publications including FathomAway, Organic Spa, PULSE, Spa Opportunities and Forbes.

Lindsay Herr

Our Mantra is Quality Over Quantity.

Journalists appreciate when their time is considered. Don’t we all? We strategically pair stories to media outlets via highly personalized and effective communication methods – it might be a DM on Instagram, or an unexpected package in the mail and many times we like to pick up that old fashioned device called the telephone and have real life conversations that spark ideas and deliver results.

We don’t stop until our goals are achieved. This is evidenced by long-standing relationships with our clients, two of which have been with us since the first day we opened for business on January 1, 2006.

Dream Big and Let’s Get to Work.

Our vision is to marry unique client offerings with consumers’ needs through a cohesive blend of communications components. We will only work with the best and keep our client list small as to ensure highly personalized service.

Drop us a line to get the conversation started and let us help you tell your story. Your audience is waiting.